I’ve worked actively in professional and community organizations since 1999. A common thread I find throughout is that people don’t understand the importance of PR, much less what it involves. It’s one of the necessary legs of any marketing strategy. Ask someone what a PR professional does and see what sort of responses you get.
I’ve written thesis on the foundations of marketing and business strategy as a means of helping people be more successful in the projects and business they’re involved in.
This video all about practical steps you can take to start moving your business and marketing forward.
Few weeks ago I sat down with one of our newest Message Mastery members Wisam Sharieff, and did an on camera coaching session with him to help improve the craft and marketing of his videos. I asked 5 questions in these two videos to move his craft and marketing in a new direction. — These questions can help you too.
I found this video to be something that’s worth sharing. It’s basically three principals you should keep to when using social media.
If you entrust me with your kids, I’ll have one message for them: Don’t let school get in the way of your education! Why? Because you don’t need school to become a master in your field.
Worried? Read on…
Reading time: 3 – 4 minutes
In this video I discuss the three POWER principles that lead me to make thousands of dollars doing what I do.
Some of these principles I learned from an amazing book titled Good to Great by Jim Collins, who in my opinion is the modern day Napoleon Hill.
For those of you [...]
First short film made completely from the iPhone 4.
What makes people boring is that they’re predictable. They are repetitive and many times aren’t willing to entertain new perspectives. Fun and play are the opposite of predictable boredom. Open up yourself to new ideas and experiences regularly without any real agenda or goals, except that you want to open your mind.
Here are some ways you can do that…
I’ve worked actively in professional and community organizations since 1999. A common thread I find throughout is that people don’t understand the importance of PR, much less what it involves. It’s one of the necessary legs of any marketing strategy. Ask someone what a PR professional does and see what sort of responses you get.
Today if a company or organization isn’t active on social media, it’s like in the year 2000 when a company didn’t have a website.
The only difference is, back in 2000 the website was usually outsourced or assigned to one or two people and was – in the best case scenario – used as an informational outlet. Today, social media isn’t an informational tool. It’s a human-to-human engagement tool.
Most organizations don’t seem to get it.
If social media isn’t part of your business strategy, then your strategy needs rethinking.
Real marketing is in the conversations that take place between people. It’s no wonder that word of mouth is the most trusted and influential method of communicating a message. Social media is all about enabling that conversation about you, your company and your brand.
