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  • Understanding What PR Involves

    Understanding What PR Involves

    I’ve worked actively in professional and community organizations since 1999. A common thread I find throughout is that people don’t understand the importance of PR, much less what it involves. It’s one of the necessary legs of any marketing strategy. Ask someone what a PR professional does and see what sort of responses you get.

  • It's Not About the Money - A Thesis To Improve Your Marketing

    It’s Not About the Money – A Thesis To Improve Your Marketing

    I’ve written thesis on the foundations of marketing and business strategy as a means of helping people be more successful in the projects and business they’re involved in.

  • iCare To Play - Systemically Dominate Your Market

    iCare To Play – Systemically Dominate Your Market

    This video all about practical steps you can take to start moving your business and marketing forward.

  • 5 Questions To Improve Your Video and Marketing

    5 Questions To Improve Your Video and Marketing

    Few weeks ago I sat down with one of our newest Message Mastery members Wisam Sharieff, and did an on camera coaching session with him to help improve the craft and marketing of his videos. I asked 5 questions in these two videos to move his craft and marketing in a new direction. — These questions can help you too.

  • Three Rules of Social Media

    Three Rules of Social Media

    I found this video to be something that’s worth sharing. It’s basically three principals you should keep to when using social media.

  • You don't need school to become master of your field

    You don’t need school to become master of your field

    If you entrust me with your kids, I’ll have one message for them: Don’t let school get in the way of your education! Why? Because you don’t need school to become a master in your field.

    Worried? Read on…

  • Three POWER Principles of Filmmaking

    Three POWER Principles of Filmmaking

    Reading time: 3 – 4 minutes
    In this video I discuss the three POWER principles that lead me to make thousands of dollars doing what I do.
    Some of these principles I learned from an amazing book titled Good to Great by Jim Collins, who in my opinion is the modern day Napoleon Hill.
    For those of you [...]

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Short Film Shot And Edited Entirely On An iPhone 4 in Two Days

Short Film Shot And Edited Entirely On An iPhone 4 in Two Days

First short film made completely from the iPhone 4.

Comfort Zones are the Death of Creativity

Comfort Zones are the Death of Creativity

What makes people boring is that they’re predictable. They are repetitive and many times aren’t willing to entertain new perspectives. Fun and play are the opposite of predictable boredom. Open up yourself to new ideas and experiences regularly without any real agenda or goals, except that you want to open your mind.

Here are some ways you can do that…

Understanding What PR Involves

Understanding What PR Involves

I’ve worked actively in professional and community organizations since 1999. A common thread I find throughout is that people don’t understand the importance of PR, much less what it involves. It’s one of the necessary legs of any marketing strategy. Ask someone what a PR professional does and see what sort of responses you get.

The Human Connection in Social Media Marketing

The Human Connection in Social Media Marketing

Today if a company or organization isn’t active on social media, it’s like in the year 2000 when a company didn’t have a website.

The only difference is, back in 2000 the website was usually outsourced or assigned to one or two people and was – in the best case scenario – used as an informational outlet. Today, social media isn’t an informational tool. It’s a human-to-human engagement tool.

Most organizations don’t seem to get it.

The Four Pillars of Social Media Strategy

The Four Pillars of Social Media Strategy

If social media isn’t part of your business strategy, then your strategy needs rethinking.

Real marketing is in the conversations that take place between people. It’s no wonder that word of mouth is the most trusted and influential method of communicating a message. Social media is all about enabling that conversation about you, your company and your brand.

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