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Category: Public

Short Film Shot And Edited Entirely On An iPhone 4 in Two Days

First short film made completely from the iPhone 4.

July 3, 2010 | 1 comment | View Post

Comfort Zones are the Death of Creativity

What makes people boring is that they’re predictable. They are repetitive and many times aren’t willing to entertain new perspectives. Fun and play are the opposite of predictable boredom. Open up yourself to new ideas and experiences regularly without any real agenda or goals, except that you want to open your mind.

Here are some ways you can do that…

June 16, 2010 | 0 comments | View Post

Understanding What PR Involves

I’ve worked actively in professional and community organizations since 1999. A common thread I find throughout is that people don’t understand the importance of PR, much less what it involves. It’s one of the necessary legs of any marketing strategy. Ask someone what a PR professional does and see what sort of responses you get.

June 15, 2010 | 0 comments | View Post

The Human Connection in Social Media Marketing

Today if a company or organization isn’t active on social media, it’s like in the year 2000 when a company didn’t have a website.

The only difference is, back in 2000 the website was usually outsourced or assigned to one or two people and was – in the best case scenario – used as an informational outlet. Today, social media isn’t an informational tool. It’s a human-to-human engagement tool.

Most organizations don’t seem to get it.

June 14, 2010 | 1 comment | View Post

The Four Pillars of Social Media Strategy

If social media isn’t part of your business strategy, then your strategy needs rethinking.

Real marketing is in the conversations that take place between people. It’s no wonder that word of mouth is the most trusted and influential method of communicating a message. Social media is all about enabling that conversation about you, your company and your brand.

June 13, 2010 | 0 comments | View Post
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