Understanding What PR Involves
I’ve worked actively in professional and community organizations since 1999. A common thread I find throughout is that people don’t understand the importance of PR, much less what it involves. It’s one of the necessary legs of any marketing strategy. Ask someone what a PR professional does and see what sort of responses you get.
I figured I’d lay out briefly what’s involved in PR:
- Message Refinement
- Community Involvement
- Crisis Management
- Editorial
- Spokesperson Training / Media Training
- News
- Blogs
- Sponsorships
- Web Relations
- Industry Trends
- Media Relations
- Events / Conferences / Think Tanks
- Executive Speaking Engagements
- Investor Relations
Just to name a few.
Category: Public, Public Relations
